Paper Details

Digital fuels every aspect of how we live, learn, work and play. The pandemic has triggered a digital fast world, during businesses to accelerate their digital transformation plans towards delivering exceptional customer experiences across every touchpoint. The ability to deliver great customer experiences is no longer just a nice to have it is a competitive requirement in a digital first reality. Mission to change the world through digital experiences has never been more relevant. Digitalization is a profound transformation of business, involving the use of digital technologies to optimize business processes, improve the company's productivity and improve the experience with customers. It says that digital media is the best thing to happen to businesses since the creation of the web site. When digital media is carefully threaded through the needle of a marketing strategy, it can create a tightly interwoven tapestry for a small business owner to elevate his profile, increase his profitability and engender customer loyalty.

Digital, Pandemic, Mission, Media, strategy.