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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
Role of People in Customer Relationship Management
Authors:
Cite this Article:
,
Role of People in Customer Relationship Management , International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Volume: 4, Issue: 5, Year: May 2023, Page No : 06-09,
Available at : http://irjhis.com/paper/IRJHIS2305002.pdf
Abstract:
Customer Relationship Management (CRM) is an essential business strategy that aims to manage and maintain relationships with customers, ultimately increasing customer satisfaction and loyalty. While technology plays a significant role in CRM, people also play an integral part in building and maintaining relationships with customers. In this paper, we will discuss the role of people in customer relationship management. The role of people in CRM is critical for building strong relationships with customers. Employees who interact with customers must have a deep understanding of customer needs, be able to build trust and rapport, create a positive customer experience, collect and analyze customer data, and collaborate with other departments. By doing so, they can help to drive customer loyalty and increase profitability for the organization.
Keywords:
Customer Relationship Management, people, needs, marketing
Publication Details:
Published Paper ID: IRJHIS2305002
Registration ID: 21045
Published In: Volume: 4, Issue: 5, Year: May 2023
Page No: 06-09
ISSN Number: 2582-8568
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