Paper Details

The influence of media on public perception of political issues is a topic of ongoing significance in contemporary society. This paper explores the multifaceted role of media in shaping public opinion, examining how various forms of media, including traditional news outlets and social media platforms, control the flow of information, frame narratives, and set agendas for public discourse. Drawing on theoretical frameworks such as agenda-setting theory and framing theory, the paper elucidates how media outlets select which stories to cover, how they frame those stories, and the impact of their tone and language on audience perception. Additionally, the paper explores the role of social media in amplifying the media's influence, as well as the presence of biases and agendas within media organizations. Through a comprehensive analysis, this paper seeks to contribute to a deeper understanding of the complex interplay between media and public perception of political issues, highlighting the implications for democratic discourse and civic engagement in the digital age.

Public perception, Political issues, propaganda, social media literacy, print media