Paper Details

Customer loyalty is a crucial factor for retail stores in Delhi NCR, as it directly impacts their profitability and long-term success. Understanding the factors influencing customer loyalty can help these stores develop effective strategies to retain customers and increase their lifetime value. This study aims to identify and analyze the key factors affecting customer loyalty in retail stores in Delhi NCR. This study highlights the importance of understanding the factors affecting customer loyalty in retail stores in Delhi NCR. By focusing on product quality, price, customer service, store environment, and brand image, retail stores can develop strategies to enhance customer loyalty and drive long-term success. The study employed a mixed-methods approach, including surveys and interviews, to collect data from customers and retail store managers. The data revealed several factors that significantly influence customer loyalty, including product quality, price, customer service, store environment, and brand image.

Customer Loyalty, Retail Stores, Brand Reputation, Loyalty Programs, Price, Shopping experience, Store Layout, Product Availability, Ease of Checkout, Customer Service, Brand Reputation, Tailored Recommendations, Consumer Behaviour, Promotional Activities, Convenient Shopping Channels, Superior Quality Products, Social Responsibility, Environmental Responsibility.