Paper Details

The rapid amalgamation of Artificial Intelligence (AI) into the digital marketing has steered in a transformative era, transforming the way businesses engage with consumers and execute campaigns. It has transformed the industry, enabling unprecedented levels of personalization, efficiency and consumer engagement. While these developments present significant opportunities for marketers, they also introduce challenges such as data privacy concerns and the need for transparency. The paper studies the role of AI in understanding and predicting consumer behaviour and explore future trends and potential impact of emerging AI technologies in marketing. Additionally, it explores how businesses can balance technological innovation with ethical practices to achieve sustainable growth and maintain consumer trust. Through a comprehensive review of current literature and case study, this research aims to provide critical insights into the future of AI-optimized digital marketing and its impact on both businesses and consumers.

AI, advertising, marketing, consumer behaviour