Paper Details

ABSTRACT Projective as unstructured techniques in behavioral research use flexible and open methods to gather detailed information about people’s experiences, reasons, and behaviors. Their main goal is to identify small differences and hidden reasons that fixed and planned methods often miss. These techniques help people express themselves naturally, which allows new ideas to appear on their own. They are mostly used in qualitative research and include in-depth interviews to learn about personal thoughts, natural observation to see real behavior in real life situations, and ethnographic studies to understand cultures more deeply. These techniques also involve looking at unstructured data, like texts or videos, which can give a lot of insight into complex human actions.

Keywords: Behavioral research, Projective techniques, Qualitative research, Unstructured technique