Paper Details

In the era of digital democracy, mass media plays a transformative role in shaping political participation, public opinion, and democratic governance. The convergence of traditional mass media with digital platforms has expanded access to information, enabling citizens to engage more actively in political discourse and decision-making processes. Digital media tools such as social networking sites, online news portals, and interactive broadcasting have enhanced transparency, accountability, and real-time communication between governments and the public. At the same time, the digitalization of mass media presents significant challenges, including the spread of misinformation, algorithmic bias, media polarization, and unequal access to digital resources. These factors can influence electoral behavior, civic trust, and the quality of democratic deliberation. This abstract examines the evolving role of mass media within digital democracy, highlighting its potential to strengthen democratic values while also addressing the ethical, regulatory, and social concerns that accompany its growing influence. Understanding this dual role is essential for fostering a more informed inclusive and resilient democratic society in the digital age.

Digital democracy; Mass media; Political communication; Public sphere; Misinformation; Media ethics; Democratic governance