Paper Details

The world is moving from traditional to digital. Digital transformations are already done in almost every field. The impact of digital marketing increases the revenue of businesses and also personal. But marketing can be done digitally only if marketers have the data of the target people. Web 3.0 removes the central authority, people work on the decentralized network anonymously means their identity will not be disclosed. This will create a problem for marketers to find out the target customers. Google Analytics also depends on the tracking data of customers. AI tools minimize the work of marketers. Everything will be done through AI in the future so there may be chances of job reduction for digital marketers. Overall, Web 3.0 will bring new opportunities for digital marketing, but it will also require marketers to adapt to new technologies and rethink their strategies to take advantage of them.

Digital Marketing, Web 3.0, Challenges in digital marketing, Google Analytics