Paper Details

Social media’s introduction has transformed political participation everywhere, especially in vibrant democracies like India. This dissertation investigates how Social media platforms have become integral parts of modern society, significantly impacting various aspects of individuals' lives, including communication, relationships, and behaviours. This paper provides a concise examination of the influence of social media on society, focusing on its effects on interpersonal connections, information dissemination, and societal dynamics. It explores both the positive and negative ramifications of social media usage, highlighting its role in shaping opinions, influencing consumer behaviour, and fostering community engagement. Additionally, the paper discusses the challenges posed by social media, such as privacy concerns, misinformation spread, and digital addiction. Understanding the multifaceted influence of social media is crucial for navigating its complexities and harnessing its potential for constructive societal development.

Social media , politics , online activism , political participation, digital technology