Paper Details

A comprehensive review of existing literature highlights key determinants such as perceived benefits, range anxiety, charging infrastructure, and social norms. Moreover, the role of marketing strategies in shaping consumer perception is analyzed, emphasizing the importance of education and awareness campaigns. The study highlights the impact of marketing and brand image on consumer perceptions. Positive portrayals of EVs in media and advertisements have contributed to a more favorable view among consumers. Additionally, the reputation and credibility of the manufacturer play a crucial role, with respondents expressing a preference for established automotive brands known for reliability and innovation. the study provides valuable insights into the complex interplay of factors shaping consumer perceptions towards EVs. By addressing the challenges and leveraging the opportunities identified in this research, stakeholders can better position themselves to capitalize on the growing demand for electric vehicles in the global market.

Electric vehicles, Sustainable transportation, Environmental concerns, Technological advancements, Government incentives, Perceived benefits, Range anxiety, Charging infrastructure, Government policies, Subsidies, Clean energy,