Paper Details

The digital era has revolutionised commerce, with e-commerce dominating the worldwide market. In recent years, Voice commerce has supplanted traditional e-commerce with voice assistants, allowing users to connect with information systems through voice-based discussions rather than written text. Voice commerce is a paradigm shift from visual and text-based interfaces to a conversational and natural shopping experience. The purpose of this research is to explore the current state, key drivers, and future prospects of voice commerce in India. This study examines how voice assistants, smart speakers, and Natural Language Processing (NLP) advancements are reshaping consumer purchasing behavior and business operations in the Indian market. The methodology adopted for this study is descriptive in nature, relying on secondary data sources such as industry reports, market research studies, and scholarly literature. The findings indicate that rising smartphone penetration, improvements in AI-driven voice recognition, and growing digital literacy are accelerating voice commerce adoption in India. However, challenges such as security concerns, lack of trust, regional language barriers, and data privacy issues hinder widespread adoption. Despite these obstacles, voice commerce offers significant opportunities for businesses investing in localized AI, personalized voice interactions, and strong security measures. To unlock its full potential, companies must enhance vernacular language support, build consumer trust, and ensure ethical AI-driven personalization.

Voice Commerce, Smart Speakers, Voice Assistants, E-commerce, Natural Language Processing.