Paper Details

Globalization has emerged as a defining force in shaping the modern business environment, significantly influencing the growth trajectory of startups worldwide. In India, the startup ecosystem has witnessed unprecedented expansion in recent years, supported by government initiatives, digital transformation, and rising entrepreneurial spirit. This paper explores the impact of globalization on Indian startups, analyzing both opportunities and challenges. The opportunities include access to international markets, availability of global funding, technological collaborations, and knowledge exchange that enhance competitiveness. At the same time, globalization also exposes startups to intense global competition, regulatory hurdles, cultural barriers, and overdependence on foreign investors. By reviewing literature, secondary reports, and relevant case studies of Indian startups such as Zomato, OYO, BYJU’s, and Freshworks, this study presents a balanced view of how globalization has shaped entrepreneurial success and failure in India. The paper concludes with recommendations for Indian startups to effectively leverage globalization for sustainable growth while mitigating associated risks.

Globalization, Indian Startups, International Business, Opportunities, Challenges