Paper Details

This study examined the Attitude of retail investor towards IPOs in Belagavi, considering several important factors such as return expectionss, financial literacy, investor’s confidence, and investment behavior that influence their investment decisions. Return expectation, financial literacy, investor confidence, and investment behavior. With an R-square of 0.698, the results of an analysis of primary data from 110 respondents using SPSS revealed a strong positive correlation between all variables, meaning that these factors represent 69.8% of the variation in investment decisions. The most significant variable was return expectation, which was followed by investment behavior, investor confidence, and financial literacy. The study emphasizes that knowledge, confidence, and expected returns all have a significant impact on investors' decisions. It highlights how important it is to raise investor awareness, increase transparency, and improve financial literacy in order to encourage informed participation and establish trust, all of which will help to make India's capital market more open and effective.

Retail Investors, IPO, Attitude, Financial Literacy, Return Expectation, Investment Decision.