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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
SHE IS THE GAME CHANGER: AN ANALYTICAL STUDY OF GENERATION Z WOMEN’S INTENTION AND ATTITUDE TOWARDS ENTREPRENEURSHIP IN INDIA
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SHE IS THE GAME CHANGER: AN ANALYTICAL STUDY OF GENERATION Z WOMEN’S INTENTION AND ATTITUDE TOWARDS ENTREPRENEURSHIP IN INDIA, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 396-404,
Available at : http://irjhis.com/paper/IRJHISIC2203052.pdf
Abstract:
Entrepreneurship is the backbone of any economy and both men and women must contribute equally towards it. Women entrepreneurs are of great significance for the sustainable and inclusive socio-economic development and for achieving Sustainable Development Goals (SDGs). The female population in India has been facing a lot of hurdles and challenges in the course of their entrepreneurial career. The entry of Generation Z, that includes people born between the years 1995 and 2010, has paved way for gender equality and empowerment of women and girls. It has provided promising conditions for females tochase their entrepreneurial dreams and flourish. This is a unique generation with entrepreneurial spirit and ‘anything is possible’ attitude. Thisresearch paper is based on the secondary data to analyzethe entrepreneurial attitude and approach of Generation Z women in India. It is an attempt to look at women entrepreneurship with an optimistic approach and appreciate their contribution towards attainment of SDG 5 (gender equality), SDG 8 (economic growth and decent work) and SDG 10 (reducing inequality).
Keywords:
Women Entrepreneurship, Generation Z, Startups, SDGs, $5 Trillion Economy
Publication Details:
Published Paper ID: IRJHISIC2203052
Registration ID: 20641
Published In: Special Issue, March 2022 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 396-404
ISSN Number: 2582-8568
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