Paper Details

Mobile Banking plays fundamental roles within the ongoing scenario, This study provides a rural perspective to the research on rural customer for the adoption of Mobile banking. Present days most of the normal people started using smart phones and cell phones have end up the primary need of every one that helps the customers to make various varieties of activities. The Activities which are carried out with the assist of Mobile Banking are on line switch of money, Ticket reservation, and transfer of price range, and so forth, Customer awareness towards mobile banking usage in rural areas. A sample of 100 customers was surveyed from the rural areas of Maharashtra state. A Simple Random Sampling method is used for selections of area from Maharashtra state the study therefore concludes that Security-Privacy, Trust and Familiarity have significant impact on Mobile banking. Other factors such has Prestige, Trust, Safety & Security, and Familiarity has major influence on rural customer for the adopting of Mobile banking services.

Mobile Banking, Rural, Information technology, E-banking