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ISSN Number:
2582-8568
Journal DOI No:
03.2021-11278686
Title:
A Study of Marketing Management Structure and analysis of I C I C I Banks Products and Services
Authors:
Cite this Article:
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A Study of Marketing Management Structure and analysis of I C I C I Banks Products and Services, International Research Journal of Humanities and Interdisciplinary Studies (www.irjhis.com), ISSN : 2582-8568, Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India), Page No : 292-298,
Available at : http://irjhis.com/paper/IRJHISIC2302035.pdf
Abstract:
Present Information are described about Indian private sector banks (ICICI Bank) Marketing Management structure. In this paper indicated the bank should provide various types of Products and policies to their customers. Financial services and banking products are promoted by ICICI Group and retail customers through a variety of delivery channels it includes Sales executive/ Customer Relationship Executive and through its functional category agency, minor and alliance in the areas of Individual banking, speculation banking, life and general insurance. In their own Section ICICI Group companies have incorporated and maintained their administration with the support of robust Purchaser focus.
Keywords:
Marketing Management Structure In ICICI Bank
Publication Details:
Published Paper ID: IRJHISIC2302035
Registration ID: 20979
Published In: Special Issue, February 2023 International Conference Organized by V. P. Institute of Management Studies & Research, Sangli (Maharashtra, India)
Page No: 292-298
ISSN Number: 2582-8568
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